RCGA introduces Remi Bouchard, Blair Armitage as Region Directors of Membership Development

Oakville, Ont. (RCGA) – The Royal Canadian Golf Association (RCGA) announced today that Remi Bouchard and Blair Armitage have been named the Association’s new Region Directors of Membership Development.

Bouchard will be responsible for the growth of membership programs as well as managing key allied association and partner relationships in Quebec and New Brunswick, while Armitage is charged with the same responsibilities in Manitoba, Saskatchewan, Alberta and British Columbia.

Key personnel on the RCGA’s Membership Team led by recently appointed RCGA Chief Operating Officer Peter Beresford, Bouchard and Armitage will assist with the development and execution of Golf Canada branded membership programs. In addition, the duo will recruit, train and manage Golf Canada Ambassador volunteers and will be counted on to help increase the profile and awareness of Team Canada.

“We are thrilled to have Remi Bouchard and Blair Armitage as part of the Membership Development Team,” said Beresford. “They bring with them a solid golf course management perspective, as well as a professional golfer’s perspective to the organization. Remi is perhaps the most well known native golfer to Quebec. His experience, both as a touring pro and teaching pro make him one of the most recognizable faces in the Quebec golf community. Blair is also incredibly well respected for his club management expertise and proven record of success and will play a huge role in helping the RCGA to fully engage the golf industry in Western Canada as we drive our Membership initiatives.”

The RCGA previously announced that it had hired past Canadian PGA Executive Director, Steve Carroll, as its Regional Director of Membership and Business Development for Ontario and Eastern Canada.

Bouchard has been a golf professional at Le Mirage Golf Club, in Terrebonne, Que. since 1992, and represented the club in competitions at both the provincial and national level. From 2001 to 2004, in collaboration with Sports Business International, Bouchard also helped develop and teach a business training program which uses golf as the teaching platform.

An accomplished professional golfer, Bouchard also has more than 20 years experience in sponsor relationships and recruiting. He’s been named Professional of the Year five times by the Quebec PGA; has more than 70 victories as a pro over past 20 years; and is a former Quebec junior (1982) and amateur (1986) champion. In addition, he has served on the Canadian Tour’s Board of Directors and also as President of the Canadian Tour.

Armitage most recently served as General Manager of the Quilchena Golf and Country Club in Richmond, B.C. Prior to working at Quilchena, he was General Manager of the Dalewood Golf and Curling Club in Port Hope, Ont. He is also the immediate past President of the Canadian Society of Club Managers, Pacific Branch and a Director of the British Columbia Golf Marketing Alliance.

In addition to his golf administration background, Armitage is a former elite figure skating competitor and coach, having competed in Canadian national events as well as the World Championships.